Đang chuẩn bị liên kết để tải về tài liệu:
Lecture E-Commerce - Chapter 13: E-commerce marketing (part I)

Không đóng trình duyệt đến khi xuất hiện nút TẢI XUỐNG Tải xuống

In this chapter students will be able to: Describe the major B2B business models, recognize business models in other emerging areas of e-commerce, understand key business concepts and strategies applicable to e-commerce. | CSC 330 E-Commerce Teacher Ahmed Mumtaz Mustehsan GM-IT CIIT Islamabad Virtual Campus, CIIT COMSATS Institute of Information Technology T1-Lecture-13 T1-Lecture-12 Ahmed Mumtaz Mustehsan Copyright © 2010 Pearson Education, Inc A.M. Mustehsan T1-Lecture-13 E Commerce Marketing Chapter-06 Part -I For Lecture Material/Slides Thanks to: Copyright © 2010 Pearson Education, Inc T1-Lecture-12 Ahmed Mumtaz Mustehsan Copyright © 2010 Pearson Education, Inc A.M. Mustehsan Objectives Describe the major B2B business models. Recognize business models in other emerging areas of e-commerce. Understand key business concepts and strategies applicable to e-commerce. T1-Lecture-12 Ahmed Mumtaz Mustehsan Copyright © 2010 Pearson Education, Inc Consumers Online: The Internet Audience and Consumer Behavior Around 73% (86 million) U.S. households have Internet access in 2011 Growth rate has slowed Intensity and scope of use both increasing Some demographic groups have much higher percentages of online usage than others Gender, age, ethnicity, community type, income, education T1-Lecture-12 Ahmed Mumtaz Mustehsan Copyright © 2010 Pearson Education, Inc The Internet Audience and Consumer Behavior (cont.) Broadband vs. dial-up audiences, new mobile audience Internet purchasing affected by neighborhood Lifestyle and sociological impacts Use of Internet by children, teens Use of Internet as substitute for other social activities Media choices Traditional media competes with Internet for attention Television viewing has increased with Internet usage T1-Lecture-12 Ahmed Mumtaz Mustehsan Copyright © 2010 Pearson Education, Inc Consumer Behavior Models (basic Definitions) Consumer behavior A social science discipline that attempts to model and understand the behavior of human in a marketplace. Culture Shapes basic human values, wants, perceptions and behaviors. Subcultural Subset of cultures that form around major social differences. Direct References groups One’s family, profession or | CSC 330 E-Commerce Teacher Ahmed Mumtaz Mustehsan GM-IT CIIT Islamabad Virtual Campus, CIIT COMSATS Institute of Information Technology T1-Lecture-13 T1-Lecture-12 Ahmed Mumtaz Mustehsan Copyright © 2010 Pearson Education, Inc A.M. Mustehsan T1-Lecture-13 E Commerce Marketing Chapter-06 Part -I For Lecture Material/Slides Thanks to: Copyright © 2010 Pearson Education, Inc T1-Lecture-12 Ahmed Mumtaz Mustehsan Copyright © 2010 Pearson Education, Inc A.M. Mustehsan Objectives Describe the major B2B business models. Recognize business models in other emerging areas of e-commerce. Understand key business concepts and strategies applicable to e-commerce. T1-Lecture-12 Ahmed Mumtaz Mustehsan Copyright © 2010 Pearson Education, Inc Consumers Online: The Internet Audience and Consumer Behavior Around 73% (86 million) U.S. households have Internet access in 2011 Growth rate has slowed Intensity and scope of use both increasing Some demographic groups have much higher percentages of .