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Lecture Contemporary strategy analysis: Concepts, techniques, applications (5th edition): Chapter 3 - Robert M. Grant

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Chapter 3 - Industry analysis: The fundamentals. This chapter presents the following content: The objectives of industry analysis, from environmental analysis to industry analysis, porter’s five forces framework, applying industry analysis, industry & market boundaries, identifying key success factors. | Industry Analysis: The Fundamentals The objectives of industry analysis From environmental analysis to industry analysis Porter’s Five Forces Framework Applying industry analysis Industry & market boundaries Identifying Key Success Factors OUTLINE 1 17 The Objectives of Industry Analysis To understand how industry structure drives competition, which determines the level of industry profitability. To assess industry attractiveness To use evidence on changes in industry structure to forecast future profitability To formulate strategies to change industry structure to improve industry profitability To identify Key Success Factors 2 18 THE INDUSTRY ENVIRONMENT Suppliers Competitors Customers Social structure The national/ international economy Technology Government & Politics The natural environment Demographic structure Social structure From Environmental Analysis to Industry Analysis The Industry Environment lies at the core of the Macro Environment. The Macro Environment impacts the firm through its effect on the Industry Environment. 3 Profitability of US Industries Pharmaceuticals 26.8 Gas & Electric Utilities 10.5 Tobacco 22.0 Food and Drug Stores 10.3 Household & Personal Products 20.5 Motor Vehicles & Parts 9.8 Food Consumer Products 20.3 Home Equipment 9.5 Medical Products & Equipment 18.8 Railroads 9.0 Beverages 18.8 Hotels, Casinos, Resorts 8.0 Scientific & Photographic Equipt. 16.5 Insurance: Life and Health 7.6 Commercial Banks 16.0 Building Materials, Glass 7.0 Publishing, Printing 14.3 Metals 6.0 Petroleum Refining 14.3 Semiconductors & Apparel 14. 3 Electronic Components 5.8 Computer Software 13.5 Insurance: Property & Casualty 5.3 Electronics, Electrical Equipment 13.3 Food Production 5.3 Furniture 13.3 Telecommunications 3.5 Chemicals 12.8 Forest and Paper Products 3.5 Computers, Office Equipment 11.8 Communications Equipment (4.0) Health Care 11.5 Airlines (34.8) Median return on equity (%), 1999-2002 4 Long-term Profitability of US Industries: EVA | Industry Analysis: The Fundamentals The objectives of industry analysis From environmental analysis to industry analysis Porter’s Five Forces Framework Applying industry analysis Industry & market boundaries Identifying Key Success Factors OUTLINE 1 17 The Objectives of Industry Analysis To understand how industry structure drives competition, which determines the level of industry profitability. To assess industry attractiveness To use evidence on changes in industry structure to forecast future profitability To formulate strategies to change industry structure to improve industry profitability To identify Key Success Factors 2 18 THE INDUSTRY ENVIRONMENT Suppliers Competitors Customers Social structure The national/ international economy Technology Government & Politics The natural environment Demographic structure Social structure From Environmental Analysis to Industry Analysis The Industry Environment lies at the core of the Macro Environment. The Macro Environment impacts the .