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Lecture Contemporary strategy analysis: Concepts, techniques, applications (5th edition): Chapter 5 - Robert M. Grant

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Chapter 5 - Analyzing resources & capabilities. This chapter presents the following content: The role of resources and capabilities in strategy formulation, the resources of the firm, organizational capabilities, appraising the profit potential of resources and capabilities, creating new capabilities. | Analyzing Resources & Capabilities The role of resources and capabilities in strategy formulation. The resources of the firm Organizational capabilities Appraising the profit potential of resources and capabilities Creating new capabilities. OUTLINE THE FIRM Goals and Values Resources and Capabilities Structure and Systems THE INDUSTRY ENVIRONMENT Competitors Customers Suppliers STRATEGY STRATEGY The Firm-Strategy Interface The Environment-Strategy Interface Shifting the Focus of Strategy Analysis: From the External to the Internal Environment 5 Rationale for the Resource-based Approach to Strategy When the external environment is subject to rapid change, internal resources and capabilities offer a more secure basis for strategy than market focus. Resources and capabilities are the primary sources of profitability 1946 1950 1955 1960 1965 1970 1975 1980 1985 1990 1995 2000 Honda Technical Research Institute founded 1st motorcycle: 98cc, 2-cycle Dream D 4 cycle engine 405cc motor cycle Power products: ground tillers, marine engines, generators, pumps, chainsaws snowblowers First product: Model A clip-on engine for bicycles The 50cc Supercub N360 mini car 1000cc Goldwing touring motor cycle Acura Car division Competes in Isle of Man TT motorcycle races 4-cylinder 750cc motorcycle Portable generator Enters Formula 1 Gran Prix racing Honda Civic Enters Indy car racing 1st gasoline-powered car to meet US Low Emission Vehicle Standard Civic GS (natural gas powered) Civic Hybrid (dual gasoline/ electric) Home co- generation system Honda FCX fuel cell car The Evolution of Honda Motor Company 2 2 Precision Mechanics Fine Optics Micro- Electronics 35mm SLR camera Compact fashion camera EOS autofocus camera Digital camera Video still camera Plain-paper copier Color copier Color laser copier Laser copier Basic fax Laser fax Mask aligners Excimer laser aligners Stepper aligners Inkjet printer Laser printer Color video printer Calculator Notebook computer Canon: Products and . | Analyzing Resources & Capabilities The role of resources and capabilities in strategy formulation. The resources of the firm Organizational capabilities Appraising the profit potential of resources and capabilities Creating new capabilities. OUTLINE THE FIRM Goals and Values Resources and Capabilities Structure and Systems THE INDUSTRY ENVIRONMENT Competitors Customers Suppliers STRATEGY STRATEGY The Firm-Strategy Interface The Environment-Strategy Interface Shifting the Focus of Strategy Analysis: From the External to the Internal Environment 5 Rationale for the Resource-based Approach to Strategy When the external environment is subject to rapid change, internal resources and capabilities offer a more secure basis for strategy than market focus. Resources and capabilities are the primary sources of profitability 1946 1950 1955 1960 1965 1970 1975 1980 1985 1990 1995 2000 Honda Technical Research Institute founded 1st motorcycle: 98cc, 2-cycle Dream D 4 cycle engine 405cc motor cycle