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Lecture Contemporary strategy analysis: Concepts, techniques, applications (5th edition): Chapter 12 - Robert M. Grant

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Chapter 12 - Competitive advantage in mature industries. This chapter presents the following content: Key success factors in mature industries; strategic implementation: structure, systems, style; strategies for declining industries. | Competitive Advantage in Mature Industries Key success factors in mature industries Strategic Implementation: Structure, Systems, Style Strategies for declining industries OUTLINE 22 Competitive Advantage in Retailing: Retailers with the Highest and Lowest Valuation Ratios TOP 15 Valuation Sales Ratio ($,bil.) Amazon.com (US) n.a. 3.9 Caremark Rx (US) 18.0 6.8 Expedia 16.6 0.6 Autozone (US) 13.1 5.3 Hennes & Mauritz (Swe.) 10.5 5.9 Next (UK) 10.1 3.6 Bed, Bath & Beyond (US) 8.5 3.7 Woolworth (Australia) 8.0 16.0 Gap (US) 4.1 14.5 TJX (US) 6.9 12.0 Inditex (Spain) 6.8 4.7 Wal-Mart (US) 5.7 244.5 Radio Shack 5.6 4.6 Family Dollar Stores 5.1 4.2 Best Buy (US) 5.0 20.9 Toys-R-Us 0.6 11.3 J.C. Penny (US) 0.7 32.3 Federated Dept. Stores (US) 1.1 15.4 J. Sainsbury (UK) 1.1 29.8 Ito-Yokado (Japan) 1.1 28.0 Ahold 1.2 78.3 Safeway plc (UK) 1.3 29.8 Pinault-Printemps -Redoute (France) 1.4 32.2 Sears Roebuck (US) 1.4 41.4 Dixons Group (UK) 1.4 8.0 Albertson’s (US) 1.5 35.6 May Department Stores (US) 1.7 11.9 Office Depot (US) 1.7 11.4 CVS 1.9 24.2 Kingfisher (UK) 2.0 17.6 BOTTOM 15 Valuation Sales Ratio ($, bil.) 23 Key Success Factors in Mature Industries Opportunities for sustainable -- limited potential for differentiation competitive advantage are -- technology stable and well diffused limited -- ease of entry due to well developed industry infrastructure and powerful distributors -- international competition : domestic cost advantage vulnerable Sources of -- Economies of scale cost advantage -- Low-cost inputs -- Low overheads Segment and customer -- As general industry environment selection deteriorates, important to locate attractive segments and woo good customers. Sources of differentiation -- Emphasis on image differentiation and advantage differentiation through complementary services. Sources of innovation -- Limited opportunity for product and process innovation but considerable opportunity for strategic innovation 25 Sources of Strategic Innovation in Mature . | Competitive Advantage in Mature Industries Key success factors in mature industries Strategic Implementation: Structure, Systems, Style Strategies for declining industries OUTLINE 22 Competitive Advantage in Retailing: Retailers with the Highest and Lowest Valuation Ratios TOP 15 Valuation Sales Ratio ($,bil.) Amazon.com (US) n.a. 3.9 Caremark Rx (US) 18.0 6.8 Expedia 16.6 0.6 Autozone (US) 13.1 5.3 Hennes & Mauritz (Swe.) 10.5 5.9 Next (UK) 10.1 3.6 Bed, Bath & Beyond (US) 8.5 3.7 Woolworth (Australia) 8.0 16.0 Gap (US) 4.1 14.5 TJX (US) 6.9 12.0 Inditex (Spain) 6.8 4.7 Wal-Mart (US) 5.7 244.5 Radio Shack 5.6 4.6 Family Dollar Stores 5.1 4.2 Best Buy (US) 5.0 20.9 Toys-R-Us 0.6 11.3 J.C. Penny (US) 0.7 32.3 Federated Dept. Stores (US) 1.1 15.4 J. Sainsbury (UK) 1.1 29.8 Ito-Yokado (Japan) 1.1 28.0 Ahold 1.2 78.3 Safeway plc (UK) 1.3 29.8 Pinault-Printemps -Redoute (France) 1.4 32.2 Sears Roebuck (US) 1.4 41.4 Dixons Group (UK) 1.4 8.0 Albertson’s (US) 1.5 35.6 May Department Stores .

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