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Ebook E-commerce 2015 - Business technology society (11/E): Part 1

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(BQ) Part 1 book "E-commerce 2015 - Business technology society" has contents: Introduction to e-commerce, e-commerce infrastructure, building an e-commerce presence, E-commerce business strategies, e-commerce security and payment systems,. and other contents. | E-commerce 2015 business. technology. society. For these Global Editions, the editorial team at Pearson has collaborated with educators across the world to address a wide range of subjects and requirements, equipping students with the best possible learning tools. This Global Edition preserves the cutting-edge approach and pedagogy of the original, but also features alterations, customization, and adaptation from the North American version. Global edition Global edition Global edition E-commerce 2015 business. technology. society. eleventh edition eleventh edition Pearson Global Edition Laudon • Traver This is a special edition of an established title widely used by colleges and universities throughout the world. Pearson published this exclusive edition for the benefit of students outside the United States and Canada. If you purchased this book within the United States or Canada you should be aware that it has been imported without the approval of the Publisher or Author. Kenneth C. Laudon • Carol Guercio Traver Complete Listing of Chapter Opening Cases, Insight Cases, E-commerce in Action Cases, and Case Studies continued from front inside cover CHAPTER 7 SOCIAL, MOBILE, AND LOCAL MARKETING CHAPTER 1  Introduction to e-commerce Opening Case: Just Falafel Soars with Social Media Insight on Technology: Fairmont Hotels: Using Google Analytics to Optimize Social and Mobile Marketing Insight on Society: Marketing to Children of the Web in the Age of Social Networks Insight on Business: Mobile Marketing: Land Rover Seeks Engagement on the Small Screen Case Study: ExchangeHunterJumper.com: Building a Brand with Social Marketing Opening Case: Puma Goes Omni Insight on Technology: Will Apps Make the Web Irrelevant? Insight on Business: Rocket Internet Insight on Society: Facebook and the Age of Privacy Case Study: The Pirate Bay: Searching for a Safe Haven CHAPTER 8  ETHICS, LAW, AND E-COMMERCE CHAPTER 2  e-commerce infrastructure Opening Case: .