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Lecture Sales and distribution management: Chapter 13 - Krishna K Havaldar, Vasant M Cavale

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Chapter 13, channel management. After studying this chapter you will be able: Understand how and why channel conflicts occur, look at ways of managing conflict, channel practices followed to resolve conflicts, principles of channel management, various parameters on channel policy, way in which services use marketing channels. | Lecture Sales and distribution management: Chapter 13 - Krishna K Havaldar, Vasant M Cavale

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