tailieuXANH - Summary of Economic Doctoral thesis: Corporate social responsibility, brand - customer relationship quality and switching brand intention in the consumer goods in Vietnam

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Summary of Economic Doctoral thesis: Corporate social responsibility, brand - customer relationship quality and switching brand intention in the consumer goods in Vietnam

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Research theories CSR, brand identification (BI), brand relationship quality (BRQ), switching brand intention; verify differences in the influence of variables CSR, BI, BRQ on the switching brand intention; contribute a suggestion to brand managers, marketers in raising customer’s perception about CSR. | Summary of Economic Doctoral thesis: Corporate social responsibility, brand - customer relationship quality and switching brand intention in the consumer goods in Vietnam

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Summary of Economic Doctoral thesis: Corporate social responsibility, brand - customer relationship quality and switching brand intention in the consumer goods in Vietnam

Summary of Economic Doctoral thesis: Developing microfinance activities in the key economic region of the central

Dissertation summary economic: Study the relationship between economic growth and inequality in the key central economic zone

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Summary of Doctoral thesis: Innovating the model of economic zone development in the Quang Ninh province during international economic integration

Đang chuẩn bị liên kết để tải về tài liệu: Summary of Economic Doctoral thesis: Corporate social responsibility, brand - customer relationship quality and switching brand intention in the consumer goods in Vietnam