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Factors influencing customer’s trust when purchasing on facebook social network

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The research inherited four factors from the research model of Nor, Nazarie, and Yusoff (2013): (1) Trust Propensity, (2) Testimonials, (3) Experience in Online Purchasing, (4) Financial Perceived Risk and based on the interview, the study developed two more factors: (5) Product Perceived Risk and (6) Time Perceived Risk. | Factors influencing customer’s trust when purchasing on facebook social network