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Exploring the perceived feedback of commercial dairy farmers about effectiveness of android mobile apps ‘brucellosis advisor apps’

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A myriad of mobile technologies purport to help individuals change or maintain healthrelated behaviours, for instance by increasing self-awareness or motivation. To disseminate the information regarding Brucellosis prevention in dairy animals a mobile application called “Brucellosis Advisor App” was developed. This paper is devoted to explore the perceived feedback of commercial dairy farmers of Haryana and Punjab state on effectiveness of android mobile application. To measure the perceived feedback of respondents a list of items seeking responses on different aspects of mobile application were prepared and administered to the respondents. Each respondent was asked to response on a three-point continuum: highly satisfied, satisfied and least satisfied with the statements, with a score of 3, 2 and 1, respectively. Based on the scores the perceived feedback of commercial dairy farmers was calculated using weighted mean score. It was found that the respondents were highly satisfied in the following aspects of Brucellosis Advisory App components: Meet the needs of target group, Applicability of Mobile application in field condition, Layout of Mobile application is good, Accuracy and appropriateness of the health information on Mobile application, Simplicity of content in enhancing knowledge and was ranked first among the each of the five component listed respectively. | Exploring the perceived feedback of commercial dairy farmers about effectiveness of android mobile apps ‘brucellosis advisor apps’