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A study on marketing pattern of onion in Nashik district of Maharashtra, India

The present investigation was carried out to study the various marketing aspects of onion such as pattern of disposal, market practices and intermediaries involved in channels of marketing, and per unit cost of marketing for different size groups in Nashik district of Maharashtra. For the study of market, Lasalgaon APMC was selected. A sample of 131 farmers was interviewed of which 93 were small, 26 were medium and 12 were large. The marketed surplus was highest for large farmers (76.65 per cent) followed by medium size farms (74.68 per cent) and small size farm groups (67.39 per cent). The producer’s share in consumer’s rupee and marketing efficiency were high in Channel-I (selling in the domestic market) i.e. 65.93 per cent and 1.94 respectively compare to channel II (51.05 per cent and 1.04). The reason of higher producer’s share and marketing efficiency were due to that the onion growers sold their produce in the market through fair dealing and with low marketing cost in this channel. | A study on marketing pattern of onion in Nashik district of Maharashtra, India