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Development of scale to measure attitude of organic paddy farmers towards organic paddy farming in Cauvery Delta Zone of Tamil Nadu, India

Attitude is a settled way of thinking or feeling about something. It is an acquired state which is attained through experiences in a person‟s life. It is a state which makes someone liable for this actions and reactions. Attitude is a state of thought which is totally dependent on the condition of the event or situation. It can be evaluated by two measures, the one is extremely positive and the other is extremely negative. There are people who can take hold on both the types of attitude positive as well as negative which simply leads to the controversy if a person can hold multiple attitudes towards something. Organic farming is gaining popularity all over the world, as it can diversify agricultural production systems towards attaining improved productivity, farm income and food, as well as environmental safety. Organic farming is gaining momentum in the recent years with the initiatives undertaken by government of Tamil Nadu. So the present study, analyze the attitude of organic paddy farmers towards organic paddy farming in Cauvery Delta Zone of Tamil Nadu by developing a scale to measure the same. The study was contemplated to develop and standardize the same. The method of equal appearing intervals was used to develop the attitude scale, which comprises of 10 statements (positive and negative). The scale thus developed was reliable with rtt >0.60, rtt -0.80 and validity test value 3.41. | Development of scale to measure attitude of organic paddy farmers towards organic paddy farming in Cauvery Delta Zone of Tamil Nadu, India