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Finding a sustainable solution for the fate of lottery peddlers in a changing market

The lottery market in Vietnam has witnessed a whirlwind of changes in recent years, starting with the introduction of computerized lotteries and resulting in the uncertain fate of traditional lottery peddlers. To understand the role of peddlers in the lottery distribution, this paper focuses on examining key determinants of lottery purchase intention, including gambling tendencies, sympathetic altruism, and perceived behavioral control. The findings serve as an instrument to validate the contribution of lottery peddlers and to predict their future in the industry, from which appropriate recommendations are put forward regarding the sustainable development of the lottery industry as well as the long-term solution for the fate of lottery peddlers. | Finding a sustainable solution for the fate of lottery peddlers in a changing market