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Lecture Basic Marketing: A global-managerial approach: Chapter 17 - William D. Perreault, E. Jerome McCarthy

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When you finish this chapter, you should: Understand how pricing objectives should guide strategic planning for pricing decisions; understand choices the marketing manager must make about price flexibility and price levels over the product life cycle; understand the many possible variations of a price structure, including discounts, allowances, and who pays transportation costs. | Lecture Basic Marketing: A global-managerial approach: Chapter 17 - William D. Perreault, E. Jerome McCarthy

TÀI LIỆU LIÊN QUAN

Lecture Basic Marketing: A global managerial approach - Chapter 1: Marketing’s role within organizations

Lecture Basic Marketing: A global managerial approach - Chapter 2: Strategic market planning and the evaluation of marketing opportunities

Lecture Basic Marketing: A global managerial approach - Chapter 4: Using marketing information to make better decisions

Lecture Basic Marketing: A global managerial approach - Chapter 19: Developing innovative marketing plans

Lecture Basic Marketing: A global-managerial approach: Chapter 1 - William D. Perreault, E. Jerome McCarthy

Lecture Basic Marketing: A global-managerial approach: Chapter 8 - William D. Perreault, E. Jerome McCarthy

Lecture Basic Marketing: A global-managerial approach: Chapter 20 - William D. Perreault, E. Jerome McCarthy

Lecture Basic Marketing: A global-managerial approach: Chapter 22 - William D. Perreault, E. Jerome McCarthy

Lecture Basic Marketing: A global-managerial approach: Chapter 8 - William D. Perreault, E. Jerome McCarthy

Lecture Basic Marketing: A global-managerial approach: Chapter 20 - William D. Perreault, E. Jerome McCarthy
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