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Lecture Basic Marketing: A global-managerial approach: Chapter 19 - William D. Perreault, E. Jerome McCarthy

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When you finish this chapter, you should: Understand how information technology is speeding up feedback for better implementation and control, know why effective implementation is critical to customer satisfaction and profits, know how total quality management can improve implementation including implementation of service quality,. | Lecture Basic Marketing: A global-managerial approach: Chapter 19 - William D. Perreault, E. Jerome McCarthy

TÀI LIỆU LIÊN QUAN

Lecture Basic Marketing: A global managerial approach - Chapter 1: Marketing’s role within organizations

Lecture Basic Marketing: A global managerial approach - Chapter 2: Strategic market planning and the evaluation of marketing opportunities

Lecture Basic Marketing: A global managerial approach - Chapter 4: Using marketing information to make better decisions

Lecture Basic Marketing: A global managerial approach - Chapter 19: Developing innovative marketing plans

Lecture Basic Marketing: A global-managerial approach: Chapter 1 - William D. Perreault, E. Jerome McCarthy

Lecture Basic Marketing: A global-managerial approach: Chapter 8 - William D. Perreault, E. Jerome McCarthy

Lecture Basic Marketing: A global-managerial approach: Chapter 20 - William D. Perreault, E. Jerome McCarthy

Lecture Basic Marketing: A global-managerial approach: Chapter 22 - William D. Perreault, E. Jerome McCarthy

Lecture Basic Marketing: A global-managerial approach: Chapter 8 - William D. Perreault, E. Jerome McCarthy

Lecture Basic Marketing: A global-managerial approach: Chapter 20 - William D. Perreault, E. Jerome McCarthy
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