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Exploration of marketing channels followed by pig farmers in punjab, India

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Pig farming is gaining popularity among Punjab farmers from last 3-4 years, shedding old traditions. At present roughly 1500 pig farmers are there but there is no pig market as such either for live animal or its products. A cross-sectional study was conducted to access the marketing channels followed by Pig farmers in Punjab. A total of 150 pig farmers from different agro-climatic zones of Punjab, India were selected purposively and interviewed at their farms during the year 2018-2019. Data was analyzed using descriptive analysis. The results revealed that major channel for sale of live animal preferred by the farmer is through middleman followed by directly to the farmers especially to new entrants. The study found that the price of animal was decided only on the basis of live weight of the animal and further price of the animal remain same for farmers who were rearing them exclusively on feed or on waste. | Exploration of marketing channels followed by pig farmers in punjab, India