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Relationship of the personal, socio-psychological and communication variables with symbolic adoption of the tomato growers through different information and communication technology (ICT) gadgets

Information may come to farmers from various sources. It may be from personal, impersonal, institutional, localite and cosmopolite or mass media sources. The appropriateness of these sources varies from enterprise to enterprise, situation to situation and from time to time. Further, the credibility of information sources also varies with respect to the competency and trustworthiness of the source. Hence, it becomes quite important to channelize the right information at the right time and through the right channel.The “Before and After” research design was employed for conducting the study. | Relationship of the personal, socio-psychological and communication variables with symbolic adoption of the tomato growers through different information and communication technology (ICT) gadgets