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Understanding consumer satisfaction with railway transportation service: An application of 7Ps marketing mix

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The study finding helps us guide the RT operators on their marketing strategy formulation. Customers will benefit through enhanced knowledge regarding both core and augmented products associated with RT services. It is also expected that this work can be used as a reference material for RT managers to enhance competitiveness. | Understanding consumer satisfaction with railway transportation service An application of 7Ps marketing mix .den color inherit .ttnd ol .ttnd ul .ttnd dl padding 0 0px 0 20px .ttnd hr margin 10px 0px .ttnd a href javascript void 0 .ttnd a href color inherit dtextscript p text-align left dtextscript img vertical-align middle Management Science Letters 10 2020 1341 1350 lt br gt lt br gt lt br gt lt br gt Contents lists available at GrowingScience lt br gt lt br gt lt br gt Management Science Letters lt br gt homepage www.GrowingScience.com msl lt br gt lt br gt lt br gt lt br gt lt br gt Understanding consumer satisfaction with railway transportation service An application of 7Ps lt br gt marketing mix lt br gt lt br gt Quang Hung Doa and Thi Hai Anh Vub lt br gt lt br gt lt br gt a lt br gt Faculty of Information Technology University of Transport Technology Hanoi Vietnam lt br gt b lt br gt Faculty of Transport Economics University of Transport Technology Hanoi Vietnam lt br gt CHRONICLE ABSTRACT lt br gt lt br gt Article history Railway transportation RT plays a crucial role and it is an inseparable part of one country s main lt br gt Received September 25 2019 traffic network. However due to the advantages of aviation industry and other modes of transpor- lt br gt Received in revised format No- tation the share of RT of total traffic volume gradually decreases and RT enterprises are facing lt br gt vember 19 2019 lt br gt various difficulties. Customer satisfaction is one of the essential factors for the survival of any lt br gt Accepted November 20 2019 lt br gt Available online business organization. In order to accordingly offer products and services RT companies must lt br gt November 20 2019 understand their customers and find out to what extent the consumer is satisfied with their offered lt br gt Keywords services and products. The objective of this study is to evaluate the effect of each factor on the lt br gt Railway transport passengers satisfaction