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Linking adaptive capability, product innovation and marketing performance: Results from Indonesian SMEs

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The results show that the adaptive capability was positively related to product innovation, but not significant to marketing performance. Furthermore, our findings show that product innovation had a significant effect on marketing performance and it fully mediated the relationship between adaptive capability and marketing performance. These findings offer implications regarding how adaptive capability enhance marketing performance through product innovation in SMEs. | Linking adaptive capability product innovation and marketing performance Results from Indonesian SMEs