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A study on potentiality of virtual shopping concept for selected FCMG products in Bangalore

This research aims to discuss the future directions for how virtual shopping using smartphones will change shopping behaviour in Bangalore. | A study on potentiality of virtual shopping concept for selected FCMG products in Bangalore International Journal of Management IJM Volume 9 Issue 2 March April 2018 pp. 103 111 Article ID IJM_09_02_012 Available online at http www.iaeme.com ijm issues.asp JType IJM amp VType 9 amp IType 2 Journal Impact Factor 2016 8.1920 Calculated by GISI www.jifactor.com ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication A STUDY ON POTENTIALITY OF VIRTUAL SHOPPING CONCEPT FOR SELECTED FMCG PRODUCTS IN BANGALORE Saravana Kumar. S Ramaiah Institute of Management studies Bangalore ABSTRACT The recent development of technological wave in particular to virtual technology has brought a new era in shopping activities. After the successful business of e - commerce the shopping is changing which results in the emergence of virtual shopping using smartphones. Current research is chosen to investigate how consumers adopt technology in diverse virtual environments. QR Quick Response disseminate information about the products and services of the next step to bar code and use them before they buy online. This research aims to discuss the future directions for how virtual shopping using smartphones will change shopping behaviour in Bangalore. Based on the scope of utilizing virtual technology in shopping practices the concept is tested using a data from selected sample of Bangalore population. Research shows that customer shopping is simple and convenient. It also shows the concept is very useful for office goers and frequent buyers which have great demand in Bangalore. Though buyers are interested still sceptical with the issues faced when purchased online like security product quality originality warranty etc. The future online shopping is bright especially of travel books electronic gadgets shoes and gifts. On the basis of these findings the younger generation s virtual shopping idea and the profile of potential buyers are examined. It id been concluded that middle-aged .