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Effect of online shopping in retail business of Kerala- influence of smart phones

The purpose of this study was to establish, by means of quantitative analysis, the demographic features of the online shopping consumers of Kerala and the influence of using smartphones in making online purchase. | Effect of online shopping in retail business of Kerala- influence of smart phones International Journal of Management IJM Volume 9 Issue 3 May June 2018 pp. 164 171 Article ID IJM_09_03_016 Available online at http www.iaeme.com ijm issues.asp JType IJM amp VType 9 amp IType 3 Journal Impact Factor 2016 8.1920 Calculated by GISI www.jifactor.com ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication EFFECT OF ONLINE SHOPPING IN RETAIL BUSINESS OF KERALA- INFLUENCE OF SMART PHONES Shabeer V P PSMO College Tirurangadi Kerala Dr. P V Basheer Ahammed PSMO College Tirurangadi Kerala ABSTRACT Online shopping habits among consumers in Kerala have increased in the recent days as retailers have taken full advantage of opportunities presented by the internet. More and more retailers are now coming front to set up web stores. Earlier there are only specialized online shopping sites are doing their business but now more retailers are started to set up web stores to serve their customers well. The purpose of this study was to establish by means of quantitative analysis the demographic features of the online shopping consumers of Kerala and the influence of using smartphones in making online purchase. This will be helpful for the online companies to plan accordingly. The study was conducted during 2017-18 on a convenience sample of respondents from three regions of Kerala. Key words E-Shopping Online Consumers Web store Smartphones. Cite this Article Arkadiusz Mironko The Impact of Human Capital and Skill Availability On Attraction of Foreign Direct Investment FDI Into Regions within Developing Economies International Journal of Management 9 3 2018 pp. 164 171. http www.iaeme.com ijm issues.asp JType IJM amp VType 9 amp IType 3 1. INTRODUCTION The consumers choice of retail purchase is usually governed by the variety of goods and services offered by the retailers. The consumers are influenced by the assortment of various products price of the products shopping .