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Brand awareness and preference towards Qualcomm Snapdragon in mobile among consumers

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The researchers focused on brand awareness of the American semiconductor and telecommunications equipment company Qualcomm Snapdragon, which designs processors and wireless telecommunications. | Brand awareness and preference towards Qualcomm Snapdragon in mobile among consumers International Journal of Management IJM Volume 10 Issue 4 July-August 2019 pp.9 18 Article ID IJM_10_04_002 Available online at http www.iaeme.com ijm issues.asp JType IJM amp VType 10 amp IType 4 Journal Impact Factor 2019 9.6780 Calculated by GISI www.jifactor.com ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication BRAND AWARENESS AND PREFERENCE TOWARDS QUALCOMM SNAPDRAGON IN MOBILE AMONG CONSUMERS Dr. S. Saravana Kumar Assistant Professor Ramaiah Institute of Management Studies Bangalore Karnataka India Dr. S. Murali Assistant Professor Ramaiah Institute of Management Studies Bangalore Karnataka India ABSTRACT Consumers conscience is satisfied according to their needs and desires so they choose the product from which they get maximum value and satisfaction. For any business Marketing plays a vital part and advertising being the most important part of marketing. The researchers focused on brand awareness of the American semiconductor and telecommunications equipment company Qualcomm Snapdragon which designs processors and wireless telecommunications. As a part of this research process the researchers focuses not only on brand awareness and preference towards Qualcomm Snapdragon QS and also consumers awareness of Qualcomm Snapdragon products who are their major competitors and how this company can exhibits its USP in the competitive Indian economy. This survey was also conducted to understand the factors influencing the consumers to choose Snapdragon product on their mobile phone their satisfaction level and to address the gap between consumers need versus their level of satisfaction. This survey was done through a primary data collection with a deep research of the customer profile and various others factors taking into consideration. Chi Square analysis is done based on responses from 190 respondents out of 220 sample chosen for the study. After thorough analysis