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A study on the awareness level among consumers towards environment friendly cars with reference to indore

This paper is an empirical study of the awareness level among the consumers towards the green automobiles. This paper would help proclaim a picture of the present mental setup of the masses which would help the automobile industry visualize the acceptability of the green automobiles. | A study on the awareness level among consumers towards environment friendly cars with reference to indore International Journal of Management IJM Volume 10 Issue 1 January February 2019 pp. 7-13 Article ID IJM_10_01_002 Available online at http www.iaeme.com ijm issues.asp JType IJM amp VType 10 amp IType 1 Journal Impact Factor 2019 9.6780 Calculated by GISI www.jifactor.com ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication A STUDY ON THE AWARENESS LEVEL AMONG CONSUMERS TOWARDS ENVIRONMENT FRIENDLY CARS WITH REFERENCE TO INDORE Neeti Chaturvedi Assistant Professor Sri Cloth Market Institute of Professional Studies Indore M.P India Dr. Rajendra Singh Professor Ex-HOD Indore Institute of Management amp Research Indore India Dr. Ajit Upadhyaya Professor HOD Mktg Prestige Institute of Management And Research Indore India ABSTRACT The current environment is having an all pervasive need for the equipment s which are non-detrimental to the present ambience. Green automobiles are those that are having a more environment friendly manifestation. Indian automobile industry in the current scenario is engaged in the process of providing the type of vehicles that are having the green concept promoting technology. This paper is an empirical study of the awareness level among the consumers towards the green automobiles. This paper would help proclaim a picture of the present mental setup of the masses which would help the automobile industry visualize the acceptability of the green automobiles. This paper would also help how far the different technology is preferred among the consumers. Keywords Environment friendly cars. Cite this Article Neeti Chaturvedi Dr. Rajendra Singh and Dr. Ajit Upadhyaya A Study On The Awareness Level Among Consumers Towards Environment Friendly Cars with Reference To Indore. International Journal of Management 10 1 2019 pp. 7-13. http www.iaeme.com ijm issues.asp JType IJM amp VType 10 amp IType 1 1. INTRODUCTION The Indian car .