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A study on feminist perspective towards eco friendly products with reference to Chennai city

The research conducted was non-experimental, descriptive and quantitative research .The sample size is 150.The stratified random sampling techniques was used in this research. The feminist has different attitude towards green purchase. Customers who are older lack interest towards the green products. | A study on feminist perspective towards eco friendly products with reference to Chennai city International Journal of Management IJM Volume 8 Issue 6 Nov Dec 2017 pp. 163 168 Article ID IJM_08_06_017 Available online at http www.iaeme.com ijm issues.asp JType IJM amp VType 8 amp IType 6 Journal Impact Factor 2016 8.1920 Calculated by GISI www.jifactor.com ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication A STUDY ON FEMINIST PERSPECTIVE TOWARDS ECO FRIENDLY PRODUCTS WITH REFERENCE TO CHENNAI CITY Princy Susan Selvakumari Research Scholar R amp D Centre Bharathiyar University Coimbatore Tamilnadu India Dr. N. Kannan Research Supervisor Bharathiyar University Coimbatore Tamilnadu India ABSTRACT The deterioration has started because of the rapid economic growth and customer consumption pattern .The scarcity of the resources has become the threat for the environment The increasing environmental problems has shifted the focus of the government and industries towards green marketing and green products. The objective of the study is to understand the feminist thinking towards eco friendly products and to know the advantages and disadvantages of the eco friendly products. The research conducted was non-experimental descriptive and quantitative research .The sample size is 150.The stratified random sampling techniques was used in this research. The feminist has different attitude towards green purchase. Customers who are older lack interest towards the green products. Cite this Article Princy Susan Selvakumari and Dr. N. Kannan A Study On Feminist Perspective Towards Eco Friendly Products With Reference To Chennai City. International Journal of Management 8 6 2017 pp. 163 168. http www.iaeme.com ijm issues.asp JType IJM amp VType 8 amp IType 6 1. INTRODUCTION In recent years terms like quot going green quot and quot eco-friendly quot have become buzz words on talk shows commercials and product packaging. The term quot eco-friendly quot has been used for so .