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A study of awareness and usage of social media in HR practices and it’s impact on organizations especially with reference to pharma industry

The scope of this research paper is to analyze the business benefits of Social Media practices in Pharma organizations and to provide some solutions towards the complex choice of Social Media channels. Social Media is a revolution of personal, professional, and commercial platform for interaction which are combined seamlessly, and in a blink of an eye. | A study of awareness and usage of social media in HR practices and it s impact on organizations especially with reference to pharma industry International Journal of Management IJM Volume 7 Issue 5 July Aug 2016 pp.164 172 Article ID IJM_07_05_015 Available online at http www.iaeme.com ijm issues.asp JType IJM amp VType 7 amp IType 5 Journal Impact Factor 2016 8.1920 Calculated by GISI www.jifactor.com ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication A STUDY OF AWARENESS AND USAGE OF SOCIAL MEDIA IN HR PRACTICES AND IT S IMPACT ON ORGANIZATIONS ESPECIALLY WITH REFERENCE TO PHARMA INDUSTRY Dr. Rashmi Gopinathan and Dr. Sapna Suri School of Management D. Y. Patil University Navi-Mumbai Maharashtra India ABSTRACT The scope of this research paper is to analyze the business benefits of Social Media practices in Pharma organizations and to provide some solutions towards the complex choice of Social Media channels. Social Media is a revolution of personal professional and commercial platform for interaction which are combined seamlessly and in a blink of an eye. It promotes extreme cross- communication and interaction. Unlike traditional media channels which offer a one-way experience social media is based on a two-way interactive experience between the consumer and the company. Social Media being the buzzword these days it is becoming a significant platform for interaction both for the Individuals as well as for organizations. The research paper examines the awareness and usage of social media and its impact on organizations. The paper presents the findings of research conducted on pharmaceutical industry to provide insight into social media awareness its use and impact on organisation. The research used two sampling methods-Random sampling and Judgmental sampling. Research instrument used was questionnaire Key words Social Media Human Resource Practices Pharma Industry Cite this Article Dr. Rashmi Gopinathan and Dr. Sapna Suri A Study of Awareness and