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A study on religious tourism service quality in Navagraha temples, erstwhile Tanjore district

In the travel and tourism industry, people purchase travel and tour packages for different purposes: enjoyment, relaxation, education, sport, adventure, medical, pilgrimage, cultural, and social interaction, among others. | A study on religious tourism service quality in Navagraha temples erstwhile Tanjore district International Journal of Management IJM Volume 6 Issue 10 Oct 2015 pp. 171-178 Article ID IJM_06_10_019 Available online at http www.iaeme.com IJM issues.asp JType IJM amp VType 6 amp IType 10 ISSN Print 0976-6502 and ISSN Online 0976-6510 IAEME Publication _ A STUDY ON RELIGIOUS TOURISM SERVICE QUALITY IN NAVAGRAHA TEMPLES ERSTWHILE TANJORE DISTRICT Dr. V. BALAJI Principal and Research Advisor Salem Sowdeswari College Salem- 636 010 S. VENKATESAN Research Scholar PG and Research Department of Commerce Salem Sowdeswari College Salem- 636 010 Cite this Article Dr. V. Balaji and S. Venkatesan. A Study on Religious Tourism Service Quality in Navagraha Temples Erstwhile Tanjore District International Journal of Management 6 10 2015 pp. 171-178. http www.iaeme.com IJM issues.asp JType IJM amp VType 6 amp IType 10 1. INTRODUCTION In the travel and tourism industry people purchase travel and tour packages for different purposes enjoyment relaxation education sport adventure medical pilgrimage cultural and social interaction among others. When a trip does not meet the traveler s expectations for the intended purpose it certainly affects their satisfaction. Frequently tourists dissatisfaction is a failure that can be attributed to the tourism service provider. Safety and Security Hygiene Accessibility Transparency Authenticity Harmony Tour operator travel agents or attraction managers as providers of Religious Tourism Services may fail to deliver on their promises. In relation to heritage tourism the quality of services seem to be more intangible sensitive and more difficult to evaluate. As such marketing in Religious heritage and cultural tourism is becoming more crucial Rojas amp Camerero 2008 . Tourism product providers recognize the importance of satisfying their customers as a way to survive and grow in