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Analysis of cold storage capacity utilization with specific reference to a farmers market in Tamil Nadu, India

Agricultural supply chains are redundant with intermediaries and in price exploitation of farmers in marketing their produce. In order to help farmers realize better prices, direct marketing concept such as Uzahavar sandhai in Tamil Nadu, Rythu Bazar in AP etc were initiated. The study was undertaken to know the usage of cold storage units in the farmers market located in Anna Nagar, Madurai of Tamil Nadu. | Int.J.Curr.Microbiol.App.Sci 2020 9 7 981-987 International Journal of Current Microbiology and Applied Sciences ISSN 2319-7706 Volume 9 Number 7 2020 Journal homepage http www.ijcmas.com Original Research Article https doi.org 10.20546 ijcmas.2020.907.115 Analysis of Cold Storage Capacity Utilization with Specific Reference to a Farmers Market in Tamil Nadu India S. Moghana Lavanya K. Mahendran S. Hemalatha and V. M. Indumathi Department of Agricultural and Rural Management Tamil Nadu Agricultural University Coimbatore-641041 India Corresponding author ABSTRACT Keywords Agricultural supply chains are redundant with intermediaries and in price Farmers Market exploitation of farmers in marketing their produce. In order to help farmers Cold storage realize better prices direct marketing concept such as Uzahavar sandhai in Capacity Tamil Nadu Rythu Bazar in AP etc were initiated. The study was Utilisation Arrivals direct undertaken to know the usage of cold storage units in the farmers market marketing located in Anna Nagar Madurai of Tamil Nadu. The secondary information Article Info regarding the arrivals number of farmers and number of consumers participated usage of cold storage facility were collected for the past five Accepted years and same was analyzed and presented. The results indicated that 11 June 2020 Available Online capacity utilization of the cold storage unit available was low and 10 July 2020 sufficient interventions are needed for promoting better usage. Introduction 1999. Similar type of direct marketing initiatives are also being adopted in other Agricultural supply chains are redundant with states under different names viz. Apni intermediaries and in price exploitation of Mandis Kisan Mandis in Punjab Rythu farmers in marketing their produce. As a Bazars in Andhra Pradesh. means to reduce the exploitation and ensure a better share of consumers price to the farmer The First Farmers Market in Tamil Nadu was producers the concept of direct .