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The relationship between celebrity endorsement and brand equity: What’s happening on the social network

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This study proved that Celebrity-Brand fit plays an important mediator role in this such relationship. This is an important guide to help businesses improve the effectiveness of their brands advertising campaigns. |

TÀI LIỆU LIÊN QUAN

Thesis summary: The relationship between social network, perception of sustainability and tourist’s destination decision in Tay Nguyen

The mediating role of e-word of mouth on the relationship between content marketing and green purchase intention

A study on relationship between soil and P adsorption parameters

The relationship between ownership and growth

An empirical study of lead-lag relationship between spot and futures markets in three developing South East Asian countries Malaysia, Thailand and Singapore

Empirical investigation of relationship between oil price and inflation: The case of India

Thesis summary: The relationship between risk perception, subjective well-being and tourists’ revisit intention in Viet Nam – Study case in Ho Chi Minh city

Báo cáo khoa học: "The Relationship Between Tree Adjoining Grammars "

The Relationship Between Chinese Raw Dumpling Quality and Flour Characteristics of Shandong Winter Wheat Cultivars

The Relationship between Dong Son Bronze Jars and Its Counterparts in South China
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