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Internal market orientation, frontliners’ organizational commitment and customer-oriented behavior: A study of airport service in Vietnam

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This research examines the three-component structure of the concept internal market orientation (IMO) and investigates its impact on frontliners’ organizational commitment (OC) and customer-oriented behavior (COB) in the context of airport service in Vietnam. |

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Internal market orientation, frontliners’ organizational commitment and customer-oriented behavior: A study of airport service in Vietnam

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