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Lecture Contemporary strategy analysis: Concepts, techniques, applications (5th edition): Chapter 3 - Robert M. Grant

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Chapter 3 - Industry analysis: The fundamentals. This chapter presents the following content: The objectives of industry analysis, from environmental analysis to industry analysis, porter’s five forces framework, applying industry analysis, industry & market boundaries, identifying key success factors. | Industry Industry Analysis Analysis The The Fundamentals Fundamentals OUTLIN E The objectives of industry analysis From environmental analysis to industry analysis Porter s Five Forces Framework Applying industry analysis Industry amp market boundaries Identifying Key Success Factors The The Objectives Objectives of of Industry Industry Analysis Analysis To understand how industry structure drives competition which determines the level of industry profitability. To assess industry attractiveness To use evidence on changes in industry structure to forecast future profitability To formulate strategies to change industry structure to improve industry profitability To identify Key Success Factors From From Environmental Environmental Analysis Analysis to to Industry Industry Analysis Analysis The national The natural international environment economy THE INDUSTRY ENVIRONMENT Demographic Technology Suppliers structure Competitors Customers Government Social structure amp Politics The Industry Environment lies at the core of the Macro Environment. The Macro Environment impacts the firm through its effect on the Industry Environment. Profitability Profitabilityof ofUS USIndustries Industries Median return on equity 1999-2002 Pharmaceuticals 26.8 Gas amp Electric Utilities 10.5 Tobacco 22.0 Food and Drug Stores 10.3 Household amp Personal Products 20.5 Motor Vehicles amp Parts 9.8 Food Consumer Products 20.3 Home Equipment 9.5 Medical Products amp Equipment 18.8 Railroads 9.0 Beverages 18.8 Hotels Casinos Resorts 8.0 Scientific amp Photographic Equipt. 16.5 Insurance Life and Health 7.6 Commercial Banks 16.0 Building Materials Glass 7.0 Publishing Printing 14.3 Metals 6.0 Petroleum Refining 14.3 Semiconductors amp Apparel 14. 3 Electronic Components 5.8 Computer Software 13.5 Insurance Property amp Casualty 5.3 Electronics Electrical Equipment 13.3 Food Production 5.3 Furniture 13.3 Telecommunications 3.5 Chemicals 12.8 Forest and Paper Products 3.5 Computers Office .