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Summary of dissertation in Business administration: Research on factors affecting the brand loyalty of Vietnamese consumers towards garment products of Garment 10 corporation

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The objective of the research is to identify and evaluate the impact level of factors affecting the brand loyalty of Vietnamese consumers to garment products of Garment 10 Corporation, thereby proposing solutions to consolidate, maintain and enhance the brand loyalty of Vietnamese consumers towards Garment 10’s garment products. |

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Summary of dissertation in Business administration: Research on factors affecting the brand loyalty of Vietnamese consumers towards garment products of Garment 10 corporation

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