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IELTS Academic Reading 21

Với mong muốn giúp các bạn đạt kết quả cao trong kì thi, TaiLieu.VN đã sưu tầm và chọn lọc gửi đến các bạn IELTS Academic Reading 21. Mời các bạn cùng tham khảo! | IELTS Academic Reading 21 You should spend about 20 minutes on Questions 14-27 which are based on Reading Passage 21 on the following pages. Questions 14-19 Reading Passage 21 has eight paragraphs A-H . Choose the most suitable heading for each paragraph from the list of headings below. Write the appropriate numbers i-xi in boxes 14-19 on your answer sheet. NB There are more headings than paragraphs so you will not use all of them. You may use any heading more than once. List of Headings i Gathering the information ii Cigarettes produced to match an image iii Financial outlay on marketing iv The first advertising methods v Pressure causes a drop in sales vi Changing attitudes allow new marketing tactics vii Background to the research viii A public uproar is avoided ix The innovative move to written adverts x A century of uninhibited smoking xi Conclusions of the research 14 Paragraph A 15 Paragraph В 16 Paragraph С Example Answer Paragraph D iv 17 Paragraph E 18 Paragraph F 19 Paragraph G Example Answer 1 Paragraph H xi ZIM ACADEMY Room 2501 Ocean Group Building 19 Nguyen Trai Thanh Xuan Dist Hanoi Looking for a Market among Adolescents A In 1992 the most recent year for which data are available the US tobacco industry spent 5 billion on domestic marketing. That figure represents a huge increase from the approximate 250-million budget in 1971 when tobacco advertising was banned from television and radio. The current expenditure translates to about 75 for every adult smoker or to 4 500 for every adolescent who became a smoker that year. This apparently high cost to attract a new smoker is very likely recouped over the average 25 years that this teen will smoke. В In the first half of this century leaders of the tobacco companies boasted that innovative mass-marketing strategies built the industry. Recently however the tobacco business has maintained that its advertising is geared to draw established smokers to particular brands. But public health advocates insist .