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Lecture The dynamics of mass communication: Media in the digital age (10/e): Chapter 11 - Joseph R. Dominick

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Chapter 11 - Cable, satellite, and internet television. Learning objectives of this chapter include: trace the development of cable, satellite, and Internet television; describe the implications of the digital age for these media; understand the structure, content, and finances of cable, satellite, and Internet TV; appreciate the potential of user-generated content; explain the audience measurement techniques used for these media. |

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