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Lecture International marketing (15/e): Chapter 11 - Cateora, Gilly, Graham

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Chapter 11 - The Asia Pacific region. What you should learn about in chapter 11: The dynamic growth in the region, the importance and slow growth of Japan, the importance of the Bottom-of-the-Pyramid Markets, the diversity across the region, the interrelationships among countries in the region, the diversity within China. |

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