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Lecture International marketing (15/e): Chapter 15 - Cateora, Gilly, Graham

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The following will be discussed in this chapter: Channel-of-distribution structures, import-oriented distribution structure, Japanese distribution structure, high density of middlemen, channel control, business philosophy, large-scale retail store law and its successor, . |

TÀI LIỆU LIÊN QUAN

Lecture International marketing - Chapter 15: International marketing channels

Lecture International marketing (16th edition) - Chapter 15: International marketing channels

Lecture International marketing (16th edition) - Chapter 15: International marketing channels

Lecture International marketing: Strategy and theory - Chapter 1: Nature of international marketing

Lecture International marketing - Chapter 16: Integrated marketing communications and international advertising

Lecture International marketing (16th edition) - Chapter 16: Integrated marketing communications and international advertising

Lecture International marketing (16th edition) - Chapter 16: Integrated marketing communications and international advertising

Lecture International marketing (14/e) - Chapter 16: Integrated marketing communications and international advertising

Lecture International marketing - Chapter 7: The international legal environment: playing by the rules 

Lecture International marketing - Chapter 18: Pricing for international markets
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