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Lecture Managerial accounting (15/e): Appendix A - Garrison, Noreen, Brewer

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Appendix A: Pricing products and services. In this appendix, we are concerned with the more common situation in which a business is faced with the problem of setting its own prices. Clearly, the pricing decision can be critical. If the price is set too high, customers won’t buy the company’s products. If the price is set too low, the company’s costs won’t be covered. |

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