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Lecture Principles of Marketing: Chapter 6

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Lecture Principles of Marketing: Chapter 6 Business markets and business buying behavior learning objectives: Define the business market and explain how business markets differ from consumer markets; Identify the major factors that influence business buyer behavior; List and define the steps in the business buying-decision process; Compare the institutional and government markets and explain how institutional and government buyers make their buying decisions. |

TÀI LIỆU LIÊN QUAN

Lecture Principles of Marketing - Chapter 4: Managing Marketing information

Lecture Principles of Marketing - Chapter 14: Marketing in the digital age

Lecture Principles of Marketing - Chapter 17: Direct and online marketing

Lecture Principles of Marketing - Chapter 20: Sustainable marketing social responsibility and ethics

Lecture Principles of Marketing - Chapter 1: Marketing - Managing profitable customer relationships

Lecture Principles of Marketing - Chapter 3: The marketing environment

Lecture Principles of Marketing - Chapter 10: Marketing channels and supply chain management

Lecture Principles of Marketing - Chapter 16: Marketing ethics and social responsibility

Lecture Principles of Marketing - Chapter 4: Managing Marketing information to gain customer insights

Lecture Principles of Marketing - Chapter 2: Company and Marketing strategy
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