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E-marketing techniques applied in movie launching event

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Nowadays, the role of offline or traditional marketing strategies have been taken over by online one. It makes the role of e-business, especially e-marketing become more and more important. This project is the result of our cooperation with Gmovie for the second release of the series "Huong mat tua khoi suong" in Vietnam. During the project, we have applied both IT and non-IT knowledge in different e-marketing strategies that can boost the launching event to as many movie fans as possible. It is a case study then from that we can apply techniques in similar events or generalize to effective online marketing strategies. |