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An integrative model to measure customer trust in e-commerce: Literature review and suggestions for future research in Vietnam

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The paper "An integrative model to measure customer trust in e-commerce: Literature review and suggestions for future research in Vietnam" reviews existing studies of trust in e-commerce then proposes an integrative model to measure antecedents of trust in e-commerce websites. The context of e-commerce in Vietnam is also discussed to propose some implications for future research. |

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