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Lecture International marketing (14/e) - Chapter 13: Products and services for business

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In this chapter, students will be able to understand: The importance of derived demand in industrial markets, how demand is affected by technology levels, characteristics of an industrial product, the importance of ISO 9000 certification, the growth of business services and nuances of their marketing, the importance of trade shows in promoting industrial goods. |

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Lecture International marketing - Chapter 15: International marketing channels

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Lecture International marketing (16th edition) - Chapter 15: International marketing channels

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Lecture International marketing - Chapter 16: Integrated marketing communications and international advertising

Lecture International marketing (16th edition) - Chapter 16: Integrated marketing communications and international advertising

Lecture International marketing (16th edition) - Chapter 16: Integrated marketing communications and international advertising

Lecture International marketing (14/e) - Chapter 16: Integrated marketing communications and international advertising

Lecture International marketing - Chapter 7: The international legal environment: playing by the rules 

Lecture International marketing - Chapter 18: Pricing for international markets
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