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Lecture International marketing (16th edition) - Chapter 13: Products and services for consumers

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The main goals of this chapter are to: How global marketing management differs from international marketing management, the need for planning to achieve company goals, the important factors for each alternative marketentry strategy, the increasing importance of international strategic alliances. |

TÀI LIỆU LIÊN QUAN

Lecture International marketing (16th edition) - Chapter 15: International marketing channels

Lecture International marketing (16th edition) - Chapter 15: International marketing channels

Lecture International marketing (16th edition) - Chapter 16: Integrated marketing communications and international advertising

Lecture International marketing (16th edition) - Chapter 16: Integrated marketing communications and international advertising

Lecture International marketing (16th edition) - Chapter 7: The international legal environment: Playing by the rules

Lecture International marketing (16th edition) - Chapter 18: Pricing for international markets

Lecture International marketing (16th edition) - Chapter 19: Negotiating with international customers, partners, and regulators

Lecture International marketing (16th edition) - Chapter 7: The international legal environment: Playing by the rules

Lecture International marketing (16th edition) - Chapter 18: Pricing for international markets

Lecture International marketing (16th edition) - Chapter 19: Negotiating with international customers, partners, and regulators
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