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Lecture International marketing (16th edition) - Chapter 17: Personal selling and sales management

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The main goals of this chapter are to: The role of interpersonal selling in international marketing, the considerations in designing an international sales force, the steps to recruiting three types of international salespeople, selection criteria for international sales and marketing positions, . |

TÀI LIỆU LIÊN QUAN

Lecture International marketing (16th edition) - Chapter 15: International marketing channels

Lecture International marketing (16th edition) - Chapter 15: International marketing channels

Lecture International marketing (16th edition) - Chapter 16: Integrated marketing communications and international advertising

Lecture International marketing (16th edition) - Chapter 16: Integrated marketing communications and international advertising

Lecture International marketing (16th edition) - Chapter 7: The international legal environment: Playing by the rules

Lecture International marketing (16th edition) - Chapter 18: Pricing for international markets

Lecture International marketing (16th edition) - Chapter 19: Negotiating with international customers, partners, and regulators

Lecture International marketing (16th edition) - Chapter 7: The international legal environment: Playing by the rules

Lecture International marketing (16th edition) - Chapter 18: Pricing for international markets

Lecture International marketing (16th edition) - Chapter 19: Negotiating with international customers, partners, and regulators
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