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Graphically Speaking: A Visual Lexicon for Achieving Better Designer-P3

Graphically Speaking: A Visual Lexicon for Achieving Better Designer-P3: It's all too often that designers leave a meeting with clients feeling as if they've been speaking an entirely different language. Graphically Speaking solves such communication problems by breaking down client-designer dialogue into something both parties can understand. | top and bottom left NAME OF PIECE Sound Transit signage program STUDIO NAME Michael Courtney Design ART DIRECTOR Michael Courtney DESIGNERS Michael Courtney. Dan Hoang CLIENT Sound Transit CLIENT S SERVICE Regional transit system Our studio worked to create a kit of parts that was appropriate for a high tech regional transit organization moving into a historic rail station explains Michael Courtney. bottom right STUDIO NAME Disney Design Group NAME OF PIECE Disney s Palm logo DESIGNER Eric Caszatt CLIENT Disney s Park and Resort Merchandise The client I worked with supplied me with tear sheets of various golf memorabilia and also allowed me to visit the golf course for inspiration explains Eric Caszatt. Image Disney. DI S N E Y S PALM ELEGAhTT 57 45CMWKJKLM 4 eWChijW w p fw Z StaeMt AUCDCFtMIMMN DtWSiTl VWM Z M t vvxyi f2i 67W Fenice AHCDEFGHIJKIMY OPQRSTUVWXYZ abcdefghijkhnn opqrstuvwxyz 1234567890 on nopQ sjuvwxyz 1234567890 C90 MO YO KO C0M70Y100K0 C40M0Y100K0 C0M65 Y100 KO C100M0Y47K0 C0M0Y100K8 C70 M39 YO K26 C6M0Y100K27 COMO Y100 KI 8 CO M34 Y3 KO C100M96Y0K8 COMOYOK1OO C79 M94 YO KO C65M0Y100K0 C0M51 Y87K0 C0M91 Y76 KO C0M0Y100K6 C60 MO Y79 KO C75 M8O YO KO C0M91 Y94 K3O C0M87Y91 KO C100M0 YO K51 COMO YlOO K43 C56 MO Y43 KO FLASHY color SYNONYMS flamboyant ostentatious gaudy glitzy jazzy showy tacky tawdry SIMILAR SECTIONS S bright loud ornate powerful unusual . . Bold and brassy this style loves to be the center of DEFINITION attention. A flashy design has flair that will definitely be noticed. It quickly captures the market s attention with unusual use of flamboyant colors and loud typography. A word of warning Be sure that your piece s life expectancy is not long.This style is likely to quickly date itself though it won t be soon forgotten. How does my firm tackle the ongoing struggle of client communication In a word.persistently. Not in a demanding way but just by persevering and asking guestions to clarify client feedback. Many times clients don t .