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How to create an email ‐ marketing plan

Tài liệu hướng dẫn cách lên kế hoạch cho việc Email Marketing. | a guide by MailChimp how to Create an Email Marketing Plan how to create an email-marketing plan HELLO. You know you want to do some email marketing but you re not sure where to start. You think you might need a Plan of Action but that sounds complicated and time consuming. Let s face it You re too darn busy to spend hours and hours developing an email- marketing plan. This guide is for you. You re smart to explore email marketing for your business. Current research suggests that email marketing is among the most cost-effective marketing tactics available. Email marketing gets results. For example the Ad Effectiveness Survey commissioned by Forbes Media in Feb March 2009 reveals that email and e-newsletter marketing is considered the second most effective tool for generating conversions that means customers just behind Search Engine Optimization. An email-marketing plan is easy to put together we ll take you through all the steps. We ve included two fictional case studies. We ll look at how these sample companies might complete each step in the planning process. Let s meet them 1 MASTERMIND MARKETING PROFESSIONALS MMP MMP is a well-known marketing group with an impressive portfolio of clients. MMP is considered an industry leader and they want to keep it that way. MMP would love to be considered THE industry leader. 2. JUST BULBS Just Bulbs is an online resource for all things light bulb. They started out as a small retail store but spent the last five years positioning themselves as an international light bulb ecommerce store. 1 learn more at mailchimp.com STEP ONE DEFINE YOUR READERS Before you start putting together email campaigns you probably want to define your audience. Once you get a good idea of the folks reading your newsletters it ll be easier to decide what you want to say to them. Who do you want to be the primary readers of your email campaigns Industry leaders and peers Current and potential customers Family and friends Once you define the group or .