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Taking Your Talent to the Web: A Guide for the Transitioning Designer- P3

Taking Your Talent to the Web: A Guide for the Transitioning Designer- P3:It was a simple solution to a complex problem. On one side, thousands of designers and art directors are eager to take their talents to the Web but aren’t sure how. On the other, web agencies could not find enough good web designers to get their work done. | Taking Your Talent to the Web 21 On the Web linear motion gives way to user emotion. Site visitors link randomly as they choose. Set up as many careful hierarchies and navigational cues as you want visitors will still do what they like on most sites. Not only may visitors move up down and sideways they also can bookmark any page they fancy download it to their hard drives save the images from it and even study the HTML markup with which it was produced. Readers can order books on the Web by typing in HTML form fields supported by scripts written in Perl Java or other programming languages www.amazon.com . They can post their opinions to message boards www.metafilter.com . If the designer has given them the option they may change the background colors to suit their mood www.camworld.com . On fancy Dynamic HTML DHTML sites they can drag images from place to place www.dhtml-guis.com game . On fancier ones they can do much more www.assembler.org . On a corporate intranet site employees may spend hours updating a group calendar or adding phone numbers to a contact database. Anything to avoid working. Figure 2.3 Non-commercial interactivity Assembler.org was created with DHTML here it is done well . As of this writing the site was optimized for Netscape and Microsoft s 4.0 browsers which rely on proprietary coding techniques. Thus the site s marvels would be invisible to users of recent browsers that avoid proprietary old-school DHTML. By the time you buy this book the site should function well in standards-compliant browsers such as Netscape 6 www.assembler.org . 22 WHY Designing for the Medium Web Physics Figure 2.4 Commercial interactivity Barnes Noble a functional and attractive shopping site. Successful e-commerce sites work in as many browsers as possible and add value to the commercial transaction by providing content and artificially intelligent shopping tips. Though Barnes Noble has a real-world heritage Amazon.com dominates the online market because Amazon came