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Thiết kế web với joomla 1.6(5).x part 74

nếu tôi xây dựng nó, họ sẽ đến - hoặc để đi theo cách tư duy cũ. Trên web ngày nay là loại suy nghĩ là công thức cho sự thất bại. Số lượng tiếng ồn và sự cạnh tranh là không có gì thiếu ngoạn mục, và nó có thể dễ dàng bị chết đuối trong trang web của bạn, thậm chí nếu chất lượng của nội dung của bạn là tuyệt vời. | CHAPTER Making a Site Search Engine Friendly If I build it they will come or so goes the old way of thinking. On today s web that sort of thinking is the recipe for failure. The amount of noise and competition is nothing short of spectacular and it can easily drown out your site even if the quality of your content is excellent. If you want to get traffic and you want to be seen you need to make an effort to create a search engine friendly site and you need to engage in at least some basic search engine optimization. Joomla like most content management systems faces some challenges to create a truly search engine friendly site. You will hear some commentators say that you cannot achieve good search engine optimization SEO with a CMS but that view is not entirely correct. You can create a search engine friendly site however you may not achieve the level of optimization that a highly trained SEO specialist can get from a pure HTML web site. That said given the competitiveness of search marketing these days your use of a CMS is not likely to be fatal to your SEO goals. Effective site optimization should be only one part of your broader search-marketing campaign. This chapter looks at various SEO techniques that can be applied using only the default Joomla features. Of course if you want to do more and those of you who really want to be competitive must do more there are numerous third-party extensions that can be added to your site to address various SEO issues. IN THIS CHAPTER Creating search engine friendly URLs Creating custom error pages Working with metadata and page titles 721 Part V Site Maintenance and Management Creating Search Engine Friendly URLs The default Joomla system produces messy URLs. A default URL contains query strings and other characters that are hard for humans and search engines to read. Accordingly the first step of any effort to make Joomla more search engine friendly is to get rid of the messy URLs and get your system to use search engine .