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Professional Information Technology-Programming Book part 54

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Tham khảo tài liệu 'professional information technology-programming book part 54', công nghệ thông tin, kỹ thuật lập trình phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | 12.3. Promoting Your Images on the Web By far the most efficient means of selling yourself and your work is getting it on the web as many ways as possible. That includes communicating with clients and potential clients with photo-illustrated e-mail newsletters putting up your own web site and getting your photos out to one or more stock agencies. 12.3.1. Optimize Images for Web Viewing If you re going to the trouble and expense of putting up a web portfolio you re going to want as many people to view it as possible. You ll also want plenty of space for all of your best images. If your thumbnails don t appear instantlyor if people have to wait more than three or four seconds for the larger image to appearit is quite likely that your audience will quickly surf to someone else s web site. By the same token if your pictures don t impress the viewer with their quality it is unlikely that you ll get swamped with requests for assignments or orders for exhibition prints. You must learn to make the right compromises so that your portfolio will perform efficiently and still look stunning. Most of the routines for creating a web gallery suggested further on in this chapter automatically optimize your JPEGs at an acceptable level. Still there will always be exceptionsand some of them may be truly glaring. See Figures 12-25 and 12-26. Every picture is different and the same compression rules won t work for all of them. The automation programs choose a compression formula that works more often than not. Figure 12-25. This image was oversharpened and saved at low JPEG quality and resolution. It loads fast but would you want to show it to an art director . Figure 12-26. The same image as Figure 12-25when optimization is not an issue. Here s the most efficient workflow I ve found for optimizing web photos 1. Using the Photoshop Browser or an image management program that produces large thumbnails and lets you drag and drop go to the folder where the auto-generated web portfolio has