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Connecting Cellular Callers at The Borgata

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The Borgata Hotel Casino and Spa offers an unparalleled travel experience on the East Coast. The 2,000 room luxury casino-hotel, located at Renaissance Pointe in Atlantic City, presents a destination designed to rival those once found only in cities such as New York City and Las Vegas | CASE STUDY CHALLENGE The Borgata Hotel Casino and Spa offers an unparalleled travel experience on the East Coast. The 2 000 room luxury casino-hotel located at Renaissance Pointe in Atlantic City presents a destination designed to rival those once found only in cities such as New York City and Las Vegas. After igniting Atlantic City s revival with its 2003 opening as the first new hotel property in 13 years the Borgata Hotel Casino and Spa has hosted near-capacity crowds since its debut. The resort offers 2 000 guest rooms a 161 000 square-foot casino 14 restaurants a shopping arcade and two theaters that host top industry headliners. In addition the property is now building a 40-story expansion tower that will house an additional 800 guest rooms along with more conference facilities. Today s travelers demand that their cellular phones work reliably wherever they go. While Nextel deployed in-building coverage for use by hotel staff and guests when the resort opened in 2003 visitors with other cellular carriers have been left with spotty coverage that relied on signals from external cell sites. To remedy the situation the Borgata decided to purchase and deploy its own multi-carrier in-building cellular system. Now thanks to the InterReach Unison system the Borgata supports traffic for Cingular subscribers with Sprint coming online in early 2007. Other major carriers are also in various stages of negotiations with the resort to offer coverage through the in-building system to their customers as well. BRINGING THE NETWORK INSIDE As in many cases the Borgata s initial in-building cellular coverage was installed and maintained by a carrier in this case Nextel. The Borgata had standardized on Nextel s push-to-talk phones for its staff and Nextel deployed an in-building cellular system to deliver clear and reliable coverage throughout the facility. For visitors using other cellular providers however coverage came from external cell sites in the Borgata s vicinity. Since .