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Phân tích SWOT

When you are planning strategically with any company--online or offline--it is useful to complete an analysis that takes into account not only your own business, but your competitor's businesses and the current business environment as well. A SWOT is one such analysis. | Tài liệu tham khảo - www.marketingchienluoc.com SWOT Analysis Strengths Weaknesses Opportunities and Threats by Bobette Kyle February 4 2003 When you are planning strategically with any company-online or offline--it is useful to complete an analysis that takes into account not only your own business but your competitor s businesses and the current business environment as well. A SWOT is one such analysis. Completing a SWOT analysis helps you identify ways to minimize the effect of weaknesses in your business while maximizing your strengths. Ideally you will match your strengths against market opportunities that result from your competitors weaknesses or voids. Basic SWOT You can develop a basic SWOT analysis in a brainstorming session with members of your company or by yourself if you are a one-person shop. To begin a basic SWOT analysis create a four-cell grid or four lists one for each SWOT component Then begin filling in the lists. Strengths - Think about what your company does well. What makes you stand out from your competitors What advantages do you have over other businesses Weaknesses - List the areas that are a struggle. What do your customers complain about What are the unmet needs of your sales force Opportunities - Try to uncover areas where your strengths are not being fully utilized. Are Other Recent Articles on Strategy Six Survival Strategies for the High-Tech Marketing Executive This Is Not Your Father s Life Cycle Management Killer Sacrifices The Real Effects of Reduced Marketing Moving From Words to Deeds to Restore Public Trust 8 Steps to Creating an Infectious Business there emerging trends that fit with your company s strengths Is there a product service area that you could do well in but are not yet competing Threats. Look both inside and outside of your company for things that could damage your business. Internally do you have financial development or other problems Externally are your competitors becoming stronger are there emerging trends