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The Public Innovator’s Playbook: Nurturing bold ideas in government phần 6

hoặc hơn 70 năm, Tổng công ty phát thanh truyền hình Anh (BBC) bị chiếm đóng và có lẽ xác định các cạnh cắt của phân phối nội dung. Nó đi tiên phong phát sóng analog vào năm 1936, phát triển âm thanh nổi cho truyền hình, và sau đó, âm thanh kỹ thuật số phát sóng và truyền hình hi-định nghĩa một thực tế. | Network Internal External orientation orientation Network 77 I For more than 70 years the British Broadcasting Corporation BBC occupied and perhaps defined the cutting edge of content delivery. It pioneered analog broadcasting in 1936 developed stereo for television and later made digital audio broadcasting and hi-definition television a reality. As these innovative glory days begin to slip into a bygone era BBC began to experiment with networks in the hopes of innovating at a faster pace. For example Innovation Labs a series of creative workshops allows independent media companies to pitch their ideas to the BBC commissioners. The program attracted 29 companies in its first year and generated 170 ideas. Of these 13 external ideas were selected for further development. The BBC exclusively chooses ideas that can become fully functioning scaled-up versions of course with help from the BBC . The Innovations Labs is now gaining popularity in the United Kingdom reaching more regions and building traction among start-up private media companies whose idea-pitching endeavors with a traditional hierarchical organization like the BBC were at best a long shot. In addition the BBC is also accessing innovations from its customers. Numerous surveys revealed that the BBC s customers wanted more innovation in their programming and technology choices so the BBC developed backstage. bbc.com a mechanism to invite amateur innovators to use BBC content and tools to build sites and projects that meet the needs of customers in unique TThe Public Innovator s Playbook Nurturing Bold Ideas in Government 78 and flexible ways. For example the development community came up with an alternative to seemingly nonsensical linear newsreels. Rather than relying on headlines like A1 Cambridgeshire Narrow lanes both ways at the B1081 Old Great North Road junction in Stamford speed restriction of 40 kms the new system combines this linear data with feeds from Google maps that lets readers locate .