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No Lie—Truth Is the Ultimate Sales Tool phần 4

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hoặc được lưu trữ trong một hệ thống cơ sở dữ liệu hoặc thu hồi mà không cần sự cho phép trước bằng văn bản của nhà xuất bản. vật liệu trong eBook này cũng xuất hiện trong phiên bản in của danh hiệu này: . Tất cả các nhãn hiệu hàng hoá là thương hiệu của chủ sở hữu của họ. Thay vì đặt một biểu tượng thương hiệu sau mỗi lần | 48 No Lie Truth Is the Ultimate Sales Tool Or Frankly Janice we are less convenient than the competition. Much less. And why is that It s because we re so extraordinarily thorough. Instead of just filling out a questionnaire on a Web site you re going to have our technical people crawling around your business for almost a week. It s hardly convenient but that s precisely why we make so very few mistakes and why we almost never have a serious customer complaint. When dealing with high prices often the reason they re high is precisely because of a positive or several positives. There s a reason your line of swimwear costs more than the low-cost merchandise sold at discount stores and it s probably a much better reason than the name of the designer or the logo. But even if the reason is we just like to make more money or they pay me a lot for selling this line to you ask yourself how the fact that the company makes more or that you make more is a benefit to your prospect. Possibilities include more money for better product development improved market research and more attentive customer service more to lose if you don t deliver everything you promised a huge inducement to make sure the customer is completely satisfied that kind of thing. You can go on almost indefinitely about the benefits to the customer of you and your company being more successful and making more money. What you heard about the income I earn is absolutely right. I make an excellent living here. And I want to continue to make that living or to make even more if possible. This means I have to make absolutely sure I m worth it. And I need to ensure that just like all my other customers you know I m worth it. Now let me tell you why you re never going to begrudge me a single penny of that money. Skeleton Protocol Step 3 There s a Reason for the Negative 49 Or Would you really prefer to do business with a salesperson who s just scraping by Who has to keep piling more and more products on more and more .